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Building the best privacy-first alternative to Google Analytics - Jack Ellis

Make Lemonade

CHAPTER

How Fathom Works

Sebastian: There were some EU privacy law changes that happened that affected us. Do we really want to have this kind of vendor risk? And so we say, no, we don't. We're actually going to bring a bunch of this stuff in house and build it. The biggest problem we had in Fathom was that we were effectively as Paul puts it, creating double the work because someone would build this huge thing. It's like your whole day or potentially a few days. And that completely defeats the object of scaling horizontally. So we've just changed it now where we're shipping much faster in the space at the last week. I can build things really fast by myself

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