When you sold your first business, it was life changing. You were able to pay off your house by the car that had always been wanting. The thing that kept me going was we had very loyal clients who loved what we did. We just didn't have enough of them. I thought sales and marketing was the little thing and the great product was the major thing. So er how much learning i had to go. But in answer to your question, maybe i was a bit slow on the uptake,. Amenter said to me, look, before they buy, they only know how good your marketing is. They only find out how good you are and how good your product is after they
Allan Dib has helped several entrepreneurs add rocket fuel to their businesses through intelligent marketing. He is a serial entrepreneur who has founded, scaled and exited multiple companies, and a self-described rebellious marketer. He is the founder of Successwise and the #1 bestselling author of the book The 1-Page Marketing Plan.
Allan joined host Robert Glazer on the Elevate Podcast to share what so many companies get wrong about marketing, and how to get great results with efficiency and simplicity.
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