Is Self-Reported Attribution Telling You Google Search?

If you're getting Google search, mostly in self-reported attribution, what should that tell you? You want people to know about you before they decide to buy. And then everyone in the company can see in real time, with people that are in ICP, what is creating demand for us? What are customers saying about how they heard about us? That's how you get organizational alignment on what's working and what's not and where we should focus.

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