#185 - Oliver Brocato & Jake Lewin, Tabs: Sex Chocolate & Going Viral on Tiktok
DTC POD: How The Best Brands Are Built
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How Did You Transition in the Launch?
I basically took every dollar that I've ever made and put it into tabs which is not really like the best financial decision you know didn't run it by anybody at the end of the day it was my money. So I was a nervous wreck more than the money that I put into tabs. You know Jake and I have like micro analyze every single detail I can recall over the shade of gold we're using on the website. We had one influencer post not much happen Jake, but then all of a sudden they were doing $800 in sales in a day. That just goes to exemplify how frickin crazy we were like oh and we arelike over this brand.
Play episode from 20:36
Transcript
