The Shift to Data-Driven Marketing in Consumer Goods

Big Data is evolving. It’s moving from the sole domain of the high priests of data science, to something that practically every organization -- big and small -- and every group within that organization can get its hands on. So what happens now? The implications of the democratization of Big Data are bigger than just big, says Prat Moghe, CEO and Founder of Cazena.

And it’s not just the corporate world that will benefit, he adds, having access to Big Data tools will change how all kinds of organizations, including government agencies and other social services, operate and solve their particular problems

Joining Prat on the pod to describe this changing world of Big Data in the Cloud is a16z’s Peter Levine. If every company, and every organization is becoming a data-driven company, it makes sense to start to put that data to work, Levine says.