The Story of Cotton On

Cotton On was a very different vehicle back then, we're talking like 30 years ago now. So there's like a handful of stores. Handful stores. And the only thing that I'm sure they call Cotton On at the time is just, it's a very different iteration. How do you help sort of grow that business into what we would associate with Cotton On? Yeah, I think that like any, like any business that is in that startup mode, your hands on, you're across everything. You want to create things that live well past you.