When Everything Is Sponsored Content (320)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
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Is There a Better Way to Incorporate Sponsorship?
We're coming to a point where people have a limit of the of the sin, he says. Why can't we invent another sponsorship model that doesn't include 30 second, interruptive base ads? Isn't there a way that netflick could invent a new way for corporate sponsorship of content? i don't know what it is, butmaybe it's literally, you know, this episode of stranger things is brought to you by toyota, and they feature toota trucks in the hole,. A better way to integrate? Yes, exactly.
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