#70 - Behavioural science in ABM with David van Schaick, CMO at The Marketing Practice and Doug Hutton, SVP, Products at Corporate Visions
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
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The Importance of Specificity in Early Stage Marketing
Dagen: I think it might be time for a wrap-up. Maybe we can just cover off kind of four or five takeaways that we think kind of summarize everything we've talked through. We will make sure everything is linked to and people can easily get their hands on all the research. David: If there's one truth that seems to apply consistently, I think it's that specificity is important. Avoid the generic, go for the specific.
Play episode from 29:25
Transcript
