Alex, ah, i'm notoriously bad at this, so i should definitely answer that. How long do you think it'll last? Do you think it'll ac cidin like, eighten months, or do you think it's going to ride out? I would say six quarters from now, we're going to have a pretty good field for it. The thing, i'll give you my prediction on it, easiest thing in the world to copy. A lot of people are inspired. Buthen, i'd have to use it though, becausei'm a big twitter fan. And if you pay them all, you know, top dollar, and they're getting a hundred,...