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How Did You Become a Data Company?
In the middle it was really hard to raise money. Even though you were preferable or on the way to profitability. But meanwhile the company is growing and I guess we should mention here that you guys employ a lot of data scientists like a huge number. So at what point did you just sort of become like a data company a data tech company and not just a fashion company? And so the data element was always super important but you know I don't think we were employing truedata science until now.