How Lazaro Ruiz Approached Creating His Own Personal Style of Art

"I was working on a lot of freelance illustration and specifically card art for trading card games. And I would look at my portfolio and it was just like none of this felt like me," he says. "So then I started thinking, well, what is it that you want to be doing? Like, if you're going to be saying this isn't me, then who are you?" Lazaro Ruiz gives us the inside track on what it's like to create and design toys for a living.