This week we're joined by the superfan strategist and music marketing intellect Sydney Stein to talk all things fandom marketing. We discuss the power behind impassioned fangirls and how their promotional tactics on social media platforms are really just doing free marketing campaigns for record labels. We talk fan campaigns like One Direction fans and Project No Control to 5 Seconds of Summer fans and their CALM Promotion Challenge to BTSARMY and their charity work. We also dive into artists that see the hard work their fans are doing and jump in on the action, like Taylor Swift and her easter eggs and her Tumblr actively and honestly just every second of her existence. We also discuss Halsey and how she created an all-encompassing world for her fans to get lost in with Badlands and how Miley Cyrus saw a fan account thriving and hired it's owner to work on her digital marketing team.
This is a music commentary podcast based on pre-existing knowledge and sources listed at Name3Songs.com
If you'd like to discuss anything we talked about today in greater detail with us, you can find us on Twitter @Name3Songs or @sara_feigin & @jenna_million
Follow Syndey on Twitter/Instagram/TikTok
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