2min chapter

Happy Place cover image

Beverley Knight

Happy Place

CHAPTER

The Importance of Being Mindful of Your Brand

Beverly Knight: I just did what felt right if it hits, it hits and if it doesn't, it doesn't. But my belief in just doing what organically felt right to do kind of led the march. When I started, I was Beverly Knight, you know, singer, writer, human artist, human. Now it's Beverly Knight, the brand. And that is a real kind of shift that you either keep up with or you completely can fall out and make yourself irrelevant - which is horrible.

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