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2min chapter
IKEA
Acquired
The Evolution of Ikea: Frugality and Customer Attraction in the 1950s
This chapter explores Ikea's historical growth in the late 1950s, highlighting its pioneering introduction of hot food and self-service at showrooms. It emphasizes the founder's dedication to cost-saving strategies, drawing parallels with Costco's approach to attract customers.
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Discover
highlights
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