8min chapter

How I Built This with Guy Raz cover image

Raising Cane's: Todd Graves (2022)

How I Built This with Guy Raz

CHAPTER

From Dreams to Fried Chicken Success

This chapter chronicles the journey of an aspiring entrepreneur and his budding relationship with Gwen, who shares his passion for the food industry. It details the challenges and triumphs of opening their first chicken finger restaurant, including the lessons learned from a lackluster grand opening and adapting strategies to attract customers. As the business thrives, they explore the potential for expansion and the process of securing funding for their second location.

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