3min chapter

The Bridge to China cover image

Chinese tourists spend more on international tourism than any nation on earth: Who will win their hearts?

The Bridge to China

CHAPTER

Is China a Good Place to Travel?

The IMF has put Chinese growth for 2023 at 5.4% expected growth. There's a lot of optimism that the Chinese economy is going to be exploding. China is the largest tourism market, that it's important that nations try to get a slice of that. The CEO of LVMH says "we have every reason to be confident indeed optimistic on the Chinese market"

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