Hiring Cofounders Is Critical to Building a Successful Business

Howie Liu is the co-founder and CEO of Airtable. Inspired by his own experiences learning to code and building customized business apps, he co-founded the company in 2013 to democratize software creation. Prior to that, he was the founder of Etacts, an intelligent CRM tool that was acquired by Salesforce. While Etacts was a furious one-year sprint to acquisition, Liu followed a very deliberate, long-term approach with his second startup. In this conversation with Stanford lecturer Ravi Belani, he offers advice to innovators who seek to create complex products that can’t be prototyped in a week-long hacking session.