Data Driven Marketing - The 15 Metrics

If i wasn't employed by drift, i would say different things. A lot of sea pos that i work with haven't particularly cared about what's in the programme budget spend. The only way you uncover new channels is you have to spend a little bit. You can use those dollars interinterchangeably. It just becomes like, a lot of times it's better to buy tech, like up running annually. I think roughly, i would simplify it to like, 70 % focus on revenue, 30 % focus on brand at the highest level. And then from there, you can think about the tools and tech that you need to support that. But also, depending on where you're at