4min chapter

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Proactively improving your go-to-market function | Derek Osgood, Ignition

Product Marketing Life

CHAPTER

The Three Takeaways of a Go to Market

I think I personally believe that we launched at the right time and being in market we probably we would have gotten some learnings but it wouldn't have been quite at the level of depth. What we really discovered was like oh no we also need to be investing in some of these tools that add value for the cross-functional stakeholder because they're not quite understanding why this thing is better or different from you know whatever tool I'm using today. Ship earlier and accept the fact that like you're going to have a leaky bucket when you first ship, you're gonna learn a lot more faster.

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