Daniel murray is one of the brains behind marketings coolest companies. He studied journalism in college, and after college, moved out to los angeles. Started in par and then wound up getting a series of jobs. Wound up running digital, medium marketing for the academy emotion pictures and the oscars for about six years. And then eventually leaving to become a consultant, and took the oskars as a client,. so i continued to do that. So all in all, i did digital marketing for the oscar for about nine years, i think, some full time and some as a consultant.
From digital marketing for the Oscars to running his own consultancy business, Josh Spector is a marketer obsessed with great communication.
Josh has always been a writer and now creates his killer newsletter For The Interested, helping creative entrepreneurs grow their audience and business.
He and Daniel talk about the difference between content that’s just shared and content that drives change, why you should always take a value-first approach, and why good marketing is really about serving people.
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Timestamps:
0:00 Intro
02:26 Newsletters As Value Delivery
08:31 How to 3X Clicks On Your Ads
11:58 Action is Valuable
16:17 Getting Differentiation
20:28 Don’t Fool Yourself
25:30 Newsletters As A Trend
27:51 Write About What You Want, But Be Specific
28:58 Who I Read