3 Big Digital Changes in Retail and Ecommerce (138)
The Tech Strategy Podcast
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Personalization and Customer Improvement
Personalization is a type of customer improvement, but it's so powerful that i pulled it out and mentioned it separately. You can personalize to such a level that every single person is their own market. It makes a huge difference with the perceived value of a customer. When you go on amazon and it's specific to you and it's different that me, that's a fantastic increase in value.
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