Insights into Consumer Behavior in Fashion

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About this episode
In this episode of the Indian Business Podcast, we are joined by Vedant Modi, Chief Revenue Officer of Vedant Fashions Limited, the powerhouse behind iconic brands like Manyavar, Mohey, Mebaz, Manthan, and Twamev

Founded in Kolkata in 2002 by Ravi Modi, Vedant Fashions has scaled to become one of India’s most successful ethnic wear empires, with Manyavar becoming bigger than Zara and H&M combined in India

We explore the data-led retail strategies that power the brand, how they maintain deadstock below 3 percent, their unique franchise expansion model, and the powerful in-store experiences that have helped them dominate a traditionally unorganised sector

Whether you're passionate about fashion, retail, or brand building, this episode offers deep insight into what it takes to build a billion-dollar fashion empire in India