I'd be amazed if there are any national print newspapers whose print sales are still much of a force. I think it's ticked longer than people may have feared actually. And can you make a lot of money on digital papers? Absolutely. So I don't share the doom, late in view. You know, stop selling records. It all gets streamed. We're going to make the same money. They all make a lots of money. Yes, and sticking with the theme of journalists, one of the things that occurs to me is you are someone who has dealt with very powerful newspaper proprietors in a very direct way. Everyone has got an opinion about why Rupert Murdoch does what he