Bacardi vs Pernod Ricard | Rum and Revolution | 1
Business Wars
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Revolution and Resilience
This chapter captures the struggles and losses faced by the Arechabalas during the early Cuban revolution, as they confront the nationalization of their family distillery. As they navigate threats and uncertainty in their homeland, the brothers dream of re-establishing their rum-making legacy with the assistance of their rival, Bacardi. A poignant exploration of ambition, rivalry, and the personal cost of political upheaval unfolds, highlighting the impact of history on individual destinies.
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