Exploring Organic Growth Strategies in Real Estate

On this episode of the Lab Coat Agents Podcast, Jeff talks to Jesse Dau and Jackson Wilkey. These guys are doing some amazing things in the real estate space, and they have been in the real estate industry for two and four years, and they are crushing it with YouTube.    Episode Highlights: Jesse and Jackson have over 13 YouTube channels; They have done over 150 million in closed real estate, 4 million in GCI.  Jesse got his first healthy dose of digital and social media marketing back in 2010 when the company he worked for said that they are no longer going to traditional media buys with TV, radio, and billboard but swithcing to 100% digital and social.  Seeing our company product double in price over four years actually really enlightened me to see what was going on with digital and social marketing, says Jesse. It was always in my brain that I was going to do real estate for the sheer fact of the dollars, says Jesse. Jackson says just trying to rely on other people never works out. Jeff asks Jackson, “Do you have any education or background as a videographer or know cinematography or something?” Jackson is a blue-collar guy, and he barely uses social media. And now, looking back at it, he sees that it was the greatest thing in the world. Jackson suggests that you need to focus on doing content marketing no matter the platform you are using, whether blogging, Pinterest, podcasting, YouTube, etc. There are so many people, who are self-taught about many things related to videos and stuff, affirms Jesse. Jackson explains why just simply placing a  bunch videos on YouTube and thinking it works is the biggest problem most people have. To start YouTube, you need to build your channel with all the channel keyword stuff and metadata so that you can rank. You can do 10,000 videos but you will never get found. You will never get recommended or suggested if you don’t nail your titles, keyword research, descriptions and metadata. Jeff asks, “What do you say to someone who comes to you and says, ‘I’m starting a YouTube channel, this is where I’m going?’” There is a misconception that sprinkling your listing videos and your escrow process is fine, and it doesn’t hurt anything. It actually kills you, says Jackson. Real estate agents have the easiest time on planet Earth when it comes to YouTube because there is really no competition.  Find out what you enjoy or what can get your videos accomplished. You don’t always have the green screen; you really have to find the one where you can sit down and get this content out. The length of the video plays massively into the algorithms with the whole goal of any social media platform. YouTube is getting paid by advertisers, the longer the video, the more ads they can put on there. Jeff says we talk about not sharing YouTube videos because your post will be suppressed because you are sharing a link that is going to take them off of that platform, and that platform is not going to put it out there. There is a different type of content for every platform, and that is why there is only one Facebook, one Instagram, one TikTok, and one YouTube. They’re all their own monsters, essentially. With YouTube, you can take video and repurpose it into other content clips, whether it’s Facebook or Instagram, says Jesse.   3 Key Points: The game with  Instagram and Facebook is that people are going there for entertainment, and a lot of times there is no way to truly monetize the business that we get from it, says Jackson. YouTube is the future of television, and having a presence there is extremely important, says Jesse. Jackson says that the real estate industry has been just burdened with these marketers or somebody who said we need to be doing these styles of videos.    Resources Mentioned:  Lab Coat Agents | Website | Facebook | Facebook Group | Twitter | Instagram  Jeff Pfitzer   | Instagram | LinkedIn | Twitter Jesse Dau & Jackson Wilkey | https://www.channeljunkies.com/ | https://www.tubebuddy.com/