Lessons from 11 Years of Building an Agency — and What Happened After
Ecommerce Playbook: Numbers, Struggles & Growth
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Lessons from a Failed Venture
This chapter explores the complexities and challenges faced in a failed 4x400 business model, highlighting the impact of poor capital allocation and ego on entrepreneurial aspirations. It contrasts the perceptions of agency work versus product building, emphasizing the need for realistic goal-setting and the risks of pursuing status over financial sustainability.
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