43 - Attribution Doesn’t Tell the Full Story | ABM Conversations Podcast
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How Do You Measure Attribution?
There's no attribution for a lot of different touch points that drive buying decisions. We need to add a layer of common sense on top of whatever the attribution soff war is telling us. Performance marketing should be direct attribution, r oi driven. Most companies take a hundred % of their budget and do that because they think about it like a salesperson which is black and white.
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