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S1 E14 | Understanding Where You Need Big Data vs Small Data

The Circuit Breaker

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The Importance of Using Big Data to Size the Market

If we're looking for a place to go investigate, i might use big data to find those things. And this obsession with sizing the market is somewhat funny to me because we size it in a vacuum and we don't size it in context. We sin context is actually the important thing of sizing not just a, there's a billion people in the world, a 75 % of them have to eat food, therefore this business is worth 15 billion dollars. That's right. I've worked with people who like me, i need to have jen pop people see this concept, tell me what they're going to do with it. And i need a, you know, i need aab

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