
Peloton: Dara Treseder
Wisdom From The Top with Guy Raz
Introduction
Dara Tracida is SVP head of global marketing and communications at Peloton. She was recruited to join Peloton in the summer of 2020, after running marketing at GE Ventures and earlier, working at Apple. Her journey into marketing came by way of what she might jokingly call a failed career in finance. Dara's family played a huge role in shaping the person she would become.
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