
Re-Run: How To Systematically Manage The Pre-Sell Of Your Product or Service
The Three Month Vacation Podcast
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What Is the Purpose of a Separate Section?
There is no perfect strategy. There's never been a perfect strategy. And having determined what we're going to promote, we then have to create these little units or silos. Take for instance the situation right now in psychotactics. Let's say it's july right now, and that we're keen to launch a book called suddenly talented,. That launch is in april next year. If we go through a precell sequence and we make announcements, lots of little announcements, if we create snippets, if we give out samples, that's already the genesis of a good Strategy. However, it's far better to create a separate area, a silo, a separate on
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