2Bobs—with David C. Baker and Blair Enns cover image

The Barbell of Pricing Risk

2Bobs—with David C. Baker and Blair Enns

CHAPTER

Exploring the Barbell Strategy Across Domains

This chapter explores the barbell strategy's origins in pricing and its broader applications in fields like service design and fitness. It emphasizes the importance of thoughtful risk-taking and mastering pricing methodologies while drawing parallels to exercise routines.

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