Lenny's Podcast: Product | Growth | Career cover image

Naming expert shares the process behind creating billion-dollar brand names like Azure, Vercel, Windsurf, Sonos, Blackberry, and Impossible Burger | David Placek (Lexicon Branding)

Lenny's Podcast: Product | Growth | Career

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The Art of Brand Naming

This chapter delves into innovative strategies for creating impactful brand names by emphasizing behavior and experience. It introduces the concept of synchronicity, encouraging creators to draw inspiration from diverse fields to forge unique naming opportunities that encapsulate their product's identity.

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