How to Use Data for Innovation

At IDO, we always take a human-centered approach to using data for innovation. Data may look like some objective truth when you see it on a screen or a database or something, but it actually comes from a very human process. Behind every dataset, there were human architects who decided what to measure and importantly, what not to measure. And often, even real humans are doing the collection of that data. So this perspective empowers us to see data as a medium for creative design.