Navigating B2B and B2C dynamics with Matt DiBari, CPO
LaunchPod | Product Management Podcast
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Balancing B2B and B2C Dynamics in Marketplace Businesses
Exploring the strategic considerations and challenges in allocating resources between B2B and B2C aspects of a company, focusing on Spothero's emphasis on B2C spending and user acquisition. The chapter discusses the importance of personalized consumer experiences, resource allocation decisions based on different goals and timelines for B2B and B2C growth, and navigating high-risk, high-reward projects tailored to user behavior.
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