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Episode 1690:

Margo Aaron explores the discomfort many people feel around self-promotion, revealing that our struggle often stems not from humility but from a misalignment between how we want to be perceived and the strategies we think we have to use. She invites readers to reframe marketing not as manipulation but as an authentic extension of identity, enabling more genuine connection and confidence.

Read along with the original article(s) here: https://www.thatseemsimportant.com/marketing/reason-self-promotion-sucks/

Quotes to ponder:

"Self-promotion feels gross because we think we have to be someone we’re not in order to succeed."

"Marketing isn’t about making people like you. It’s about helping the right people find you."

"We’re not afraid of being seen. We’re afraid of being seen and rejected."

Episode references:

Start with Why by Simon Sinek: https://www.amazon.com/Start-Why-Leaders-Inspire-Everyone/dp/1591846447

This Is Marketing by Seth Godin: https://www.amazon.com/This-Marketing-Cant-Until-Learn/dp/0525540830

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