This conversation will change how you think about money. Recorded live at Digital Assets Conference 2025 in São Paulo, this special edition of The J Curve brings together three influential voices shaping the next era of crypto and traditional finance:Roberto Dagnoni — Executive Chairman, Mercado BitcoinBen Lizana — Principal, SoftBank Latin AmericaGui Gomes — Founder & CEO, OranjeBTCThis is not a technical crypto panel.It’s a wide-ranging debate about the future of money, digital assets, crypto adoption, and the global transformation of financial infrastructure — told by the operators and investors building that future in real time.We discuss:• The real bottleneck to mainstream adoption — the factor slowing growth more than technology, liquidity, or regulation.• The emerging-market advantage — why Latin America’s volatility and innovation pressure are creating a global edge.• The new IPO class — why public markets are suddenly hungry for digital-asset companies and what they’re evaluating.• Lessons from the last crypto cycle — the mindset founders and investors need to navigate hype, downturns, and noise.• The future of digital money — how reserve assets, tokenization, stablecoins, and macro shifts will shape global adoption.• The everyday impact — how new financial primitives are already reducing friction in ordinary transactions.

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