How To Build Magical Post-Purchase And Winback Experience (That Keeps Customers Coming Back) #601
Ecommerce Marketing School
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How to Personalize Your Email Campaign to Win Back Your Customers
Personalization really needs to be around the concept of the email and what types of products are being recommended and how you're positioning. For example a win back flow for a skincare company instead of just doing a general like here's 20% off come back and make your first purchase let's look back on what their first purchase was so we can kind of extrapolate from that.
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