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Measured Opinions #7: The GA4 PIVOT framework

The Measure Pod

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Using G a Four in Parallel With Your Current Analytic Platform

The first step is to validate and cross compare the data that you're collecting. The next step is on boarding within the team. This involves training and up skilling the wider team members, outside of the people that have been involved in this implementation so far. It's all about running g a four in parallel with your current analytic platform.

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