2min chapter

Sales Copywriting and Content Marketing Hacks Podcast with Jim Edwards cover image

Episode 153: Podcast 153 - Is Email Marketting Dead? Five Tips for Effective Business Emails

Sales Copywriting and Content Marketing Hacks Podcast with Jim Edwards

CHAPTER

The Ultimate Permission Is From Paid Customers

The ultimate permission absolutely comes from paid customers. Paid people have pretty much given you permission with their wallet to send them stuff. The second thing is anticipation. You don't just have permission to send it, but they're waiting to catch it. It's kind of like trying to play catch by yourself. It only works if there's somebody there to catch the ball. Otherwise it's a whole lot of just one time fun.

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Speaker 1
O so i have a membership site where basically every week it gets up dated with new articles, new vidios, a new workouts of the week. But i send that to those who pay for that membership in the form of a news letter, so it's all in one package for them, so they don't have to go hunt and peck through them through the website. They can do that if they want to. An lingering that srieks. But leaving the trade, they call that a digest the ok, i like that. Ok. That's what i have then a ois. The ultimate permission absolutely comes from paid customers. Paid people have pretty much given you permission with their wallet to send them stuff. Every once in a while, you'll get a chuckle head. It is like, i didn't sign up for this to get emails from you. Fine. Un subscribed. That's fines. Not a problem. Take you off the list. Not a problem. Comgin. I'm going to put you on my list of people who don't want extra value and don't want to grow and don't want to get great results. That's what i'm going to do. Igong, to take you off my list of people who want to get those results. Um, the second thing is anticipation. You don't just have permission to send it, but they're waiting to catch it. It's kind of like trying to play catch by yourself. It only works if there's somebody there to catch the ball. Otherwise it's a whole lot of just one time fun. I remember the, you know, playing catch with johnny and eli my grandsons, and, you know, teaching them how to catch the ball, put your eyes on the ball. When they're not looking, the ball hits em upside the head. Anden they cry, and i get yelled at, and all they can stuff thes. There's got to be the anticipation in order for them to want to pay attention. How do you create anticipation by providing value, by providing something that's going to help them and actually give them something that they want help them to alleviate their ears and their pains and get their short term and long do you know all the stuff we do with avitars, knowing that that's your avitar?

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