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Episode 7: Stephen Dubner, co-author of Freakonomics

The Tim Ferriss Show

CHAPTER

How to Persuade People to Think Like They're Smart and Soapy

Tim Ferris: It's a drag to see people with huge mental cpu either doing, you know, thinking about something, or working on something. Or just as often, especially in the in the realm of public intellectualism and medium stuff, just people totally preachig to the choirs. The problem is, i if that is your m o constantly, then you'll often miss a lot of the lower hanging fruit," he says. "If you acknowledge what you don't know, you can start like you've done"

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