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4min chapter
Reimagining Retail: How Retailers and Brands Can Avoid Leaving Revenue on the Table Throughout the Purchase Funnel | Oct 9, 2024
Behind the Numbers: an EMARKETER Podcast
Consumer Expectations in Holiday Shopping
This chapter examines the impact of consumer expectations during the holiday season, particularly emphasizing free shipping and return policies. It explores how retailers can leverage returns data and customer engagement strategies to enhance the shopping experience and improve revenue.
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