18min chapter

The Innovation Show cover image

Driving Innovation From Within with Kaihan Krippendorff

The Innovation Show

CHAPTER

Embracing Experimentation for Corporate Innovation

This chapter discusses the challenges faced by corporate innovators and the importance of adopting an act, learn, build approach over the traditional prove, plan, execute method. It showcases examples of building a shadow organization within a company to validate ideas and emphasizes the significance of understanding the organization's DNA to drive innovation from within.

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