Grow Your Blog With Email Marketing & Relationship Building with Jessie Festa
Buying Online Businesses Podcast
The Importance of Topical Authority and Hyper Focus for SEO
This chapter discusses the concept of topical authority and how hyper focus can improve SEO. It explains how creating more content around a specific topic demonstrates authority and helps in ranking on related keywords. It also provides tips on moving links closer to the homepage and utilizing silo pages for better search engine ranking.
Have you tried putting all your efforts into growing your blog but none of them seem to work? While you have been consistent and going the extra mile on creating quality content, you’re not achieving the results you wanted. What could possibly go wrong?
Joining me today in this special episode is Jessie Festa who will change your perspective around growing your blog.
Jessie is the creator of the travel blogs Jessie on a Journey and Epicure & Culture. She is also the founder of Travel Blog Prosperity – a membership community for bloggers wanting to grow their traffic, community & income – as well as NYC Photo Journeys, a New York-based photography company. Her work has appeared in publications like USA Today, CNN, Business Insider, Thrillist, and WestJet Magazine.
We specifically talked about numerous topics, such as her journey into blogging, her success story, and email marketing strategies. We also discussed digital product sales, building affiliate partnerships, and valuable SEO tips.
Lastly, Jessie also shared her nifty 2-click tip from MediaVine, link building strategy, and her views about AI usage.
Are you someone who just bought a blog and wants to grow it? This episode is what you need! Tune in now to get started.
Episode Highlights
03:40 Jessie’s travel blogging journey
08:16 Route on growing a blog
10:07 Revenue from blogging
17:53 SEO strategy and tips for bloggers
21:30 Generating revenue through emails
24:23 Growing an online business
26:21 Online business time management
28:34 Relationships in Blogging
34:55 AI tools for online businesses
37:52 Future Prospects in Blogging
Key Takeaways
➥ If Jessie would start travel blogging again, she will do it differently. Instead of immediately pursuing brand collaborations for quick earnings, she will prioritize building her website's SEO and creating her own travel-related courses and memberships. Once she establishes a strong online presence and generates income independently, she will collaborate with brands. This strategy will allow her to have more control over her business, position herself as an authority, and attract meaningful brand partnerships in the long run.
➥ At first, Jessie thought that SEO solely revolved around creating keyword. However, she soon realized that SEO encompassed a broader set of strategies. Jessie learned about SEO strategies and implemented them to her sites.
➥ Jessie's income generation strategy revolves around email marketing. She uses social media to encourage her audience to join her email list. Through targeted email campaigns, she promotes her courses and memberships to generate sales. By leveraging the power of direct communication through email, she builds a closer relationship with her audience and nurtures their engagement, ultimately driving conversions and revenue for her travel blogging business.
About The Guest
Jessie Festa is the creator of the travel blogs Jessie on a Journey and Epicure & Culture. She is also the founder of Travel Blog Prosperity – a membership community for bloggers wanting to grow their traffic, community & income – as well as NYC Photo Journeys, a New York-based photography company. Her work has appeared in publications like USA Today, CNN, Business Insider, Thrillist, and WestJet Magazine.
Connect with Jessie Festa
➥ Website - https://jessieonajourney.com/
➥ Free Blogger Resource Library (55+ Resources) - https://jessieonajourney.com/free-blogging-printables/
➥ The Profitable Travel Blogger Podcast - https://podcasts.apple.com/us/podcast/the-profitable-travel-blogger-podcast/id1473833554
Resource Links
➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com
➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/
➥ Get 1-1 voice note coaching with Jaryd - https://app.coachvox.com/profile/jaryd-krause
➥ Sonic Writer (AI Content Generator) - https://bit.ly/3ZjHRPX
➥ Content Scale AI (AI Content Detector) - https://bit.ly/3LlxRBV
➥ Semrush (SEO tool) - https://bit.ly/3lINGaV
➥ Surfer SEO (SEO tool for content writing) - https://bit.ly/3X0jZiD
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