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Shake Shack's CMO Jay Livingston at Brandweek 2022, Professionalizing Smaller Companies and Developing Marketing Strategies

Marketing Vanguard

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The Challenges of Being a CMO at a Founder-Led Business

The first CMO at a founder led business can be more challenging, right? Because kind of as we talked about in our talk today, founders are often half CMOs anyway. So that's always a challenge but it's also a fun challenge if you're vibing with them. You know I haven't thought about this in a long time but it's funny how these things in life are so momentum based because then what you show you can do it everybody says oh my gosh what a perfect combination of big company and small growth companies. That was a challenge and I kind of overcame it. But the other kind of when I think of like failures is you know it's become cl

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