The Punk Rock MBA cover image

Matt Wentworth (Our Last Night)

The Punk Rock MBA

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Decades of Covers: A Fresh Take

This chapter introduces 'Decades of Covers,' a new cover album featuring a mix of songs from various eras, highlighting the unique campaign strategy for its release. The speakers reflect on the balance between cover songs and original music while addressing the challenges of engaging their audience. They also discuss the influence of platforms like TikTok on music popularity and share insights on music licensing and the uncertainties of touring post-COVID-19.

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