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Juliette Kopecky — Life of a CMO, Marketing in "Boring" Industries, & Interning with Guy Kawasaki

Everything Is Marketing

CHAPTER

How Do You Create Content for People That Are So So So Sophisticated Like That?

Lingcors' new product is called legal tecan. It provides end to end life cycle management of contracts. But how do you create content for people that are so sophisticated like that? imean: "The thing hti needed to do was a tone of research" i'm always trying to learn more about our customers, no matter where they're at in the world," he says.

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