Spotify: A Product Story cover image

03: This party is going to end

Spotify: A Product Story

CHAPTER

The Third Product Strategy Lesson, Don't Look at the Competition

Shuffle freeter is a free mobile music streaming service. Users can create playlists and listen to them for free on the app. The company has been in business since 2007, with its first product launched in 2012. It was founded by former Apple executive Eric Schmidt who now runs his own firm called Shuffle Freeroll.

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