The Science of Attention

Do you know who your ideal customer is? If you can't answer that question in 15 seconds or less... you probably need to work on it...

In this episode, we'll talk to Aaron Orendorff, the CMO @Recart (ex-Shopify, ex-Common Thread Collective), a marketing expert who specializes in helping DTC businesses grow. Aaron shares his insights on the importance of knowing who your ideal customer is and how to find, understand, and reach them.

When you know your ideal customer, you can create products and marketing campaigns that are specifically designed to appeal to them. This will help you reach more of your target audience and convert more leads into customers.

Here are some of the key takeaways from our conversation with Aaron:

• Your ideal customer is the foundation of your business. Everything you do, from product development to marketing, should be focused on your ideal customer.
• It's important to understand your ideal customer's needs and wants. What are they looking for in a product or service? What are their pain points?
• You can find your ideal customer by talking to them. Conduct surveys, interviews, and focus groups to get a better understanding of your target audience.
• Once you know your ideal customer, you can create products and marketing campaigns that resonate with them. This will help you reach more of your target audience and convert more leads into customers.

If you're a DTC business owner, this is a MUST listen to... This is like a 4 year college degree fit into 1 hour...

Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump