3min chapter

Business Daily cover image

Business Daily meets: Will Butler-Adams

Business Daily

CHAPTER

Brompton Bicycles - It's Not All About the Bottom Line

Brompton is a global brand in the world of folding bikes. The company says its machines can be unfolded under ten seconds. Brompton pitches the bite squarely at urban commuters who might be hopping on and off trains, and perhaps don't have much storage space at home. Will butler adams thinks his bite can help change the nature of cities around the world as countries rise to the challenge of climate change. He's just written a book, engineering for change, all about the growth of the business and his general philosophy.

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