How to Hand Off a Lead to Sales

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There's like two sides of sales, right? There's outbound and then there's inbound. So a lead comes in that's pretty qualified and gets past the sales. How should sales marketing be efficiently handing off that lead to sales? And then what should marketing do after that lead is handed to sales? Yeah. So my take is that they should do nothing, although you then gave me a really good suggestion a little bit immediately afterwards. But I think when it comes to correspondence,. All of that correspondence needs to come from a human, a human being that works at the company. We want to make sure that we are not overlapping on comms.

As the founder of Sales Team Builder LLC., Leslie Venetz spends her time helping commercial teams build repeatable processes and winning playbooks that produce revenue.

She chats with Daniel about the things that encourage marketing success, like ensuring consistency in messaging, reassuring prospects that sales and marketing have their best interests at heart, and avoiding overly flowery language in sales copy.

Plus, if you aren’t using cold-calling as a channel, find out why Leslie thinks you may not have what it takes to win in a sales environment.

And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.

0:00 Background

1:49 Embracing a Sales-Led Approach

3:18 Outbound vs. Inbound Sales

13:57 Marketing Success

19:30 Improving Efficiency

32:50 A Hill to Die On

Follow Leslie:

LinkedIn: https://www.linkedin.com/in/leslievenetz/

Follow Daniel:

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

www.workweek.com/brand/the-marketing-millennials