160 - How Marketing and Sales Can Work Together, with Leslie Venetz
The Marketing Millennials
00:00
How to Hand Off a Lead to Sales
There's like two sides of sales, right? There's outbound and then there's inbound. So a lead comes in that's pretty qualified and gets past the sales. How should sales marketing be efficiently handing off that lead to sales? And then what should marketing do after that lead is handed to sales? Yeah. So my take is that they should do nothing, although you then gave me a really good suggestion a little bit immediately afterwards. But I think when it comes to correspondence,. All of that correspondence needs to come from a human, a human being that works at the company. We want to make sure that we are not overlapping on comms.
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